By far, the greatest barrier to adequate funding is the widespread misperception that is must already exist from larger cancer organizations. So, despite being known for over twenty years, hereditary breast, ovarian and prostate cancer awareness still remains so low that most risky gene carriers are not even aware they are at high risk for developing cancer, so can't take advantage of the medical recommendations in place to save their lives. Thanks to donations and services from two of our corporate partners, the HBOC Society was able to professionally produce two commercials. These are, as far as we are aware, the first in the world that deal specifically for this type of hereditary cancer.
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